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Authorized Distributor For:
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What are the Benefits of Video Surveillance?
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$ Improve Marketing & Product Placement
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1. Pinpointing desirable location
Cameras can show which areas draw the most visits from people. Decision-makers can use this data to evaluate the impact of decoration themes or adjust rent in relation to traffic value.
2. Revealing the hold factor
The "hold" factor is the ability of any merchandise or store area to make customers stay. CCTV systems can provide answers to questions like:
a) How long do customers stay inside one section of the store?
b) Which area or item do they take the most time to look at?
3. Optimizing promotional spending
CCTV systems help store owners and managers identify areas where advertisements would have the most impact. Marketing teams can then use this information to plan store layout and promotional strategies.
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CCTV systems can, at a glance, reveal empty shelves or fast-thinning supplies. This is particularly useful in stores so huge it will take weeks to conduct a complete inventory of items sold and unsold.
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Stores count visitors to monitor sales. A decline in foot traffic could only mean one thing: reduced sales. After all, with fewer people entering stores, fewer purchases would be made. CCTV systems, used together with need-specific software, are able to alert owners and managers to decreases in visitor density. These people could, in turn, take corrective action.
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Foot traffic is important to business owners and managers, and this is where CCTV systems come in. Cameras map store traffic. They show patterns of movement from department to department, from floor to floor. They show, for example, where customers are most likely to pass to get to Department X after exiting Department Z.
In malls, areas with the heaviest foot traffic are the costliest to rent. In stores, the same areas are where latest or the most steeply-priced products are displayed. Dreams knew this, and thus had CCTV systems mounted.
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Wonder what your employees are doing all day? With a surveillance system you can track productivity of your workers and work on improving the efficiency of your business. The other reason companies get a surveillance system for their business is to have PEACE OF MIND.
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Save Time and Money with Systems that:
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$Reduce Liability & Insurance costs
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Insurance (workers comp) - Every year American businesses pay out millions if not billions of dollars to their employees for workers compensation for accidents that aren’t work related. Employment law in the United States heavily favors the employee and for good reason. But without a way to prove your employee wasn’t hurt on the job, businesses are extremely vulnerable to abuses of the system. By installing surveillance cameras companies can monitor their stores, production lines or any work place and have photographic evidence of specific injuries or accidents. Additionally, by seeing accidents first hand, business owners can take preventative measures to minimize future injuries.
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$ Deter Vandalism and Theft
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$ Enhance Employee Safety
$ Employee Productivity
$ Stop Illegal Dumping
$ Discourage False Accident Claims
$ Access Point-Of-Sale Data
$ Increase Residential Protection
Internet Viewable - Surveillance systems today allow the business owner to view their business operations from another location. The owner could be on a business trip in China and still keep an eye on his business.
Monitor Multiple Locations - Some business owners have more than one location and can only be present at one location at a time. With a surveillance system, owners can monitor locations simultaneously.
All businesses have problems with theft from grocery stores to banks. By installing surveillance cameras not only can you abate theft from outsiders, but you can curb internal theft.
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$ Improve Customer Service
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Data captured by CCTV systems tell key personnel how many customers flock to the store during certain times of the day. This data is very useful in designating how many employees to assign and where. Frequently, long lines at cash registers frustrate shoppers and cause them to do their buying elsewhere. Identifying prime selling hours and areas will help stores keep their valued clients.
Each shopper that walks through the door represents potential profit. With the right CCTV systems and software, store owners and managers can convert more and more profit potential into actual sale. What businessman could say no to that?
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Reasons To Buy Surveillance Systems For Your Business
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